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Sony plans to start the sale of 3D TVs in Japan from 10 June. The company says it hopes to sell about 2.5m sets in nine months. With the recent successes of 3D movies such as Avatar in cinemas, it is not surprising that television manufacturers are trying to take advantage of the perceived interest of consumers in 3D technology.
This latest announcement makes Sony the latest manufacturer to delve into the 3D television market following in Samsung, Panasonic and LG electronics footsteps. The Sony model will come with two pairs of 3D glasses and camera sensors to aid sound and picture quality. An extra pair will cost around 12,000 yen.
Sony’s senior vice-president, Yoshihisa Ishida, describes the product as a bid to “liberate 3D from the confines of movie theatres”, however, with a 46-inch 3D screen costing around 350,000 yen ($3, 898 or £2,608) it remains to be seen how successful 3D television will be in general bearing in mind the cost, limited number of 3D channels and inconvenience of wearing glasses to watch a TV programme or play video games.
Talking Point
There is no doubt 3D television sets will be expensive. Do you agree that buying one at this point is an unnecessary luxury particularly because HD television has yet to reach its peak?
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I think it’s too early to buy 3d TVs. he 3d technology is great and all, but I think most people are not ready to switch yet. HD is still growing. I remember when we bought an HDTV, the week after that, an HDTV with a higher refresh rate came out. bummer. that new HDTV just looked more amazing since the movement are smoother.
You will always have that problem if you are one of the first buyers….Progress is going so fast that you will need to have a big wallet to keep up.I think the gaming industry will be a bigger market but if they invest more money on content,everything could change.
I also heard a rumor one time that Sony wants to control a 35% share of all the 3D television industry, but I don’t know if its true though…
I have not heard this rumor before but I read another article with the title:”they should have build the highway before they sell a car”.I think this is quite accurate for 3D Tv …..
Hi,
It seems to me that the market for 3D TV at the moment is small. If you take into consideration the fact that there are very few 3D programmes / channels available and the high cost of buying one of these sets, not to mention the fact that the technology is far from perfect and a bit gimmicky – let’s just stick to the occasional cinema visit ( for now ).
Oh yes. 3d televisions will set the new bench mark in home entertainment. I have no doubt that the next generation and majority of current ones will expect 3d in their viewing. I wonder though, if there will be a black box available to link to current Televisions. Similar to the digital set top box!
I personally don’t agree having a 3D television at home. It defeats the special purpose of 3D on cinemas. I’d rather watch specially made movies on 3D theaters instead of watching it everyday at home.